Marketing And The Customer Value Chain
Integrating Marketing And Supply Chain Management
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2022 ‧
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SYNOPSIS
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138394490 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2022 |
| Language: | English |
| Dimensions: | 174 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 340 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781138394490 |