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The Challenger Sale

Taking Control Of The Customer Conversation

by Brent Adamson e Matthew Dixon
Book eBook
language: english
Publisher: PENGUIN PUTNAM INC, November of 2011 ‧
45,96€
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

The Challenger Sale

Taking Control Of The Customer Conversation

by Brent Adamson e Matthew Dixon

Property Description
ISBN: 9781591844358
Publisher: PENGUIN PUTNAM INC
Release Date: November of 2011
Language: English
Dimensions: 158 x 235 x 20 mm
Cover: Hardcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781591844358

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