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Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Levitt)

by Philip Kotler, Harvard Business Review , Fred Reichheld, Theodore Levitt e Clayton M. Christensen
Book eBook
language: english
Publisher: Harvard Business Review Press, April of 2013 ‧
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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Levitt)

by Philip Kotler, Harvard Business Review , Fred Reichheld, Theodore Levitt e Clayton M. Christensen

Property Description
ISBN: 9781422189887
Publisher: Harvard Business Review Press
Release Date: April of 2013
Language: English
Dimensions: 138 x 208 x 14 mm
Cover: Softcover
Format: Book
Collection: Hbr'S 10 Must Reads
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781422189887