Marketing Imagination

Name: Marketing Imagination
Price: 26.97 EUR
Author: Theodore Levitt
ISBN: 9780029190906

New, Expanded Edition

by Theodore Levitt

language: english

Publisher: Simon & Schuster, April of 1986 ‧ see product details

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DETAILS

Marketing Imagination

New, Expanded Edition

by Theodore Levitt
Property	Description
ISBN:	9780029190906
Publisher:	Simon & Schuster
Release Date:	April of 1986
Language:	English
Cover:	Softcover
Pages:	238
Format:	Book
Categories:	Books in English > Management > Marketing
EAN:	9780029190906

ABOUT THE AUTHOR

Theodore Levitt

Theodore Levitt é professor emérito da cátedra Edward W. Carter de Gestão de Empresas na Harvard Business School. Foi presidente da Marketing Area na HBS e diretor da Harvest Business Review. É autor e coautor de vários livros e de inúmeros artigos premiados sobre economia, política, gestão e marketing.

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