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Gestão de Marcas em Mercados
B2B
language: portuguese, brazilian portuguese
Publisher:
Bookman, December of 2007 ‧
see product details
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SYNOPSIS
Philip Kotler e Waldemar Pfoertsch abordam um tema novo, ainda pouco tratado em livros de negócios - a construção de marcas em um mercado business to business. Os autores reúnem aqui conceitos, teoria e dezenas de casos ilustrativos.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788577800797 |
| Publisher: | Bookman |
| Release Date: | December of 2007 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 160 x 230 x 25 mm |
| Cover: | Softcover |
| Pages: | 344 |
| Format: | Book |
| Categories: |
Books in Portuguese
>
Management
>
Marketing
|
| EAN: | 9788577800797 |
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