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Digital Brand Management eBook

Understanding Consumers And Communication In The Digital Age

by Dagna Siuda e Magdalena Grebosz-Krawczyk
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, September of 2025 ‧
60,94€
54,85€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

Digital Brand Management

Understanding Consumers And Communication In The Digital Age

by Dagna Siuda e Magdalena Grebosz-Krawczyk

Property Description
ISBN: 9781040437940
Publisher: TAYLOR & FRANCIS
Release Date: September of 2025
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Studies In Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781040437940
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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