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language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2015 ‧
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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Advertising Media Workbook And Sourcebook

by Donald W. Jugenheimer, Larry (University Of Houston, Usa) Kelley e Kim (University Of Oregon, Usa) Sheehan

Property Description
ISBN: 9780765640949
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2015
Language: English
Dimensions: 216 x 279 x 20 mm
Cover: Softcover
Pages: 380
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780765640949