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language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2014 ‧
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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Advertising And Public Relations Research

by Donald W. Jugenheimer, Jerry (Texas Tech University, Usa) Hudson, Larry D. (University Of Houston, Usa) Kelley e Samuel Bradley

Property Description
ISBN: 9780765636065
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2014
Language: English
Dimensions: 191 x 235 x 23 mm
Cover: Softcover
Pages: 376
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780765636065