Capa do artigo Advertising Media Planning

Advertising Media Planning

A Brand Management Approach

by Kim (University Of Oregon, Usa) Sheehan e Larry D. (University Of Houston, Usa) Kelley
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2015 ‧
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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

Advertising Media Planning

A Brand Management Approach

by Kim (University Of Oregon, Usa) Sheehan e Larry D. (University Of Houston, Usa) Kelley

Property Description
ISBN: 9780765640901
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2015
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 360
Format: Book
Collection: The Public Solutions Handbook Series
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780765640901

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KIM (UNIVERSITY OF OREGON, USA) SHEEHAN

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LARRY D. (UNIVERSITY OF HOUSTON, USA) KELLEY

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