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Advertising Account Planning
Planning And Managing Strategic Communication Campaigns
language: english
Publisher:
TAYLOR & FRANCIS LTD, September of 2023 ‧
see product details
SYNOPSIS
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032164601 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | September of 2023 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Softcover |
| Pages: | 276 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781032164601 |
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