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Trust And Brand Management eBook
The Role Of Brand Heritage
language: english
Publisher:
TAYLOR & FRANCIS, December of 2024 ‧
see product details
57,23€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040273395 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | December of 2024 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Routledge Studies In Trust Research |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Management and Organization |
| EAN: | 9781040273395 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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