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Trust And Marketing Communication In The Food Industry

Traditional, Modern, And Ai-Driven Approaches

by Hanna Gorska-Warsewicz, Julita Szlachciuk, Olena Kulykovets e Irena Ozimek
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2026 ‧
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This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication

Trust And Marketing Communication In The Food Industry

Traditional, Modern, And Ai-Driven Approaches

by Hanna Gorska-Warsewicz, Julita Szlachciuk, Olena Kulykovets e Irena Ozimek

Property Description
ISBN: 9781032953427
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2026
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 228
Format: Book
Collection: Routledge Studies In Trust Research
Categories: Books in English > Management > Management and Organization
EAN: 9781032953427

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