Capa do artigo Trust And Brand Management
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Trust And Brand Management eBook

The Role Of Brand Heritage

by Hanna Gorska-Warsewicz
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, December of 2024 ‧
63,59€
57,23€
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Ebook for ADE
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Trust And Brand Management

The Role Of Brand Heritage

by Hanna Gorska-Warsewicz

Property Description
ISBN: 9781040273357
Publisher: TAYLOR & FRANCIS
Release Date: December of 2024
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Studies In Trust Research
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781040273357

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