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Trust And Brand Management

The Role Of Brand Heritage

by Hanna Gorska-Warsewicz
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2024 ‧
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Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Trust And Brand Management

The Role Of Brand Heritage

by Hanna Gorska-Warsewicz

Property Description
ISBN: 9781032704814
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2024
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Collection: Routledge Studies In Trust Research
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781032704814