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Social Communication In Advertising eBook
Consumption In The Mediated Marketplace
language: english
Publisher:
TAYLOR & FRANCIS, June of 2018 ‧
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74,19€
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Ebook for ADE
SYNOPSIS
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781351602907 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2018 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
History
>
General History
eBooks in English > Social Sciences and Humanities > Communication and Journalism |
| EAN: | 9781351602907 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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