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The Codes Of Advertising

Fetishism And The Political Economy Of Meaning In The Consumer Society

by Sut Jhally
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 1990 ‧
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This work analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.

The Codes Of Advertising

Fetishism And The Political Economy Of Meaning In The Consumer Society

by Sut Jhally

Property Description
ISBN: 9780415903530
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 1990
Language: English
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780415903530