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language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2018 ‧
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With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Social Communication In Advertising

Consumption In The Mediated Marketplace

by William (University Of Ottawa, Canada) Leiss, Kyle Asquith, Jackie (University Of East London, Uk) Botterill, Sut (University Of Massachusetts Amherst, Usa) Jhally e Stephen (Simon Fraser University,Canada) Kline

Property Description
ISBN: 9781138094567
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2018
Language: English
Cover: Softcover
Pages: 442
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138094567