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Marketing In Travel And Tourism eBook

by Mike Morgan, Victor Middleton, Ashok Ranchhod e Alan Fyall
language: english
Publisher: TAYLOR & FRANCIS, September of 2010 ‧
83,46€
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Ebook for ADE
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

Marketing In Travel And Tourism

by Mike Morgan, Victor Middleton, Ashok Ranchhod e Alan Fyall

Property Description
ISBN: 9781136437342
Publisher: TAYLOR & FRANCIS
Release Date: September of 2010
Language: English
Format: eBook
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Hospitality and Tourism
EAN: 9781136437342
Acessibilidade: Ver características de acessibilidade indicadas pelo editor