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language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2017 ‧
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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

Marketing In Travel And Tourism

by Victor Middleton, Ashok (Napier University, Uk) Ranchhod, Mike (University Of Bournemouth, Uk) Morgan e Alan (Bournemouth University, Uk) Fyall

Property Description
ISBN: 9781138473560
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2017
Language: English
Cover: Hardcover
Pages: 528
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
EAN: 9781138473560