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Marketing For Tourism And Hospitality

Collaboration, Technology And Experiences

by Alan Fyall, Isabelle (Universite Savoie Mont Blanc, France) Frochot, Patrick (University Of Angers, France) Legoherel e Youcheng Wang
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2019 ‧
254,14€
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This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

Marketing For Tourism And Hospitality

Collaboration, Technology And Experiences

by Alan Fyall, Isabelle (Universite Savoie Mont Blanc, France) Frochot, Patrick (University Of Angers, France) Legoherel e Youcheng Wang

Property Description
ISBN: 9781138121270
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2019
Language: English
Cover: Hardcover
Pages: 620
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781138121270