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language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2009 ‧
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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

Marketing In Travel And Tourism

by Victor Middleton, Ashok (Napier University, Uk) Ranchhod, Mike (University Of Bournemouth, Uk) Morgan e Alan (Bournemouth University, Uk) Fyall

Property Description
ISBN: 9780750686938
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2009
Language: English
Dimensions: 194 x 269 x 23 mm
Cover: Softcover
Pages: 528
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9780750686938

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