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Marketing Strategies

A Contemporary Approach

by Calin Gurau e Ashok Ranchhod
language: english
Publisher: Pearson Education Limited, July of 2007 ‧
79,75€
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Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

Marketing Strategies

A Contemporary Approach

by Calin Gurau e Ashok Ranchhod

Property Description
ISBN: 9780273706748
Publisher: Pearson Education Limited
Release Date: July of 2007
Language: English
Cover: Softcover
Pages: 440
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780273706748