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International Marketing eBook

Strategy And Theory

by Sak Onkvisit, Michael A. Merz e John J. Shaw
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, June of 2025 ‧
115,26€
103,73€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

International Marketing

Strategy And Theory

by Sak Onkvisit, Michael A. Merz e John J. Shaw

Property Description
ISBN: 9781040344057
Publisher: TAYLOR & FRANCIS
Release Date: June of 2025
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781040344057
Acessibilidade: Ver características de acessibilidade indicadas pelo editor