Capa do artigo Ingredient Branding
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Ingredient Branding eBook

Making The Invisible Visible

by Waldemar Pfoertsch e Philip Kotler
language: english
Publisher: Springer Berlin Heidelberg, May of 2010 ‧
72,86€
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An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.

Ingredient Branding

Making The Invisible Visible

by Waldemar Pfoertsch e Philip Kotler

Property Description
ISBN: 9783642042140
Publisher: Springer Berlin Heidelberg
Release Date: May of 2010
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9783642042140

WALDEMAR PFOERTSCH

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PHILIP KOTLER

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