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Customer Asset eBook
Understanding And Managing Its Value
language: english
Publisher:
Springer Nature Switzerland, December of 2023 ‧
see product details
47,69€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031474217 |
| Publisher: | Springer Nature Switzerland |
| Release Date: | December of 2023 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Palgrave Studies In Marketing, Organizations And Society |
| Categories: |
eBooks in English
>
Management
>
Marketing
|
| EAN: | 9783031474217 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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