Capa do artigo Brands And Consumers
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Brands And Consumers eBook

A Research Overview

by Benedetta Crisafulli e Jaywant Singh
language: english
Publisher: TAYLOR & FRANCIS, December of 2022 ‧
35,76€
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Ebook for ADE
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Brands And Consumers

A Research Overview

by Benedetta Crisafulli e Jaywant Singh

Property Description
ISBN: 9780429831157
Publisher: TAYLOR & FRANCIS
Release Date: December of 2022
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: State Of The Art In Business Research
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9780429831157

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