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Brand Management
Principles And Applications For Effective Branding
language: english
Publisher:
KOGAN PAGE LTD, May of 2024 ‧
see product details
SYNOPSIS
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781398611603 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | May of 2024 |
| Language: | English |
| Dimensions: | 170 x 240 x 20 mm |
| Cover: | Hardcover |
| Pages: | 344 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781398611603 |
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10%Brand ManagementKOGAN PAGE LTD45,01€
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10%Brand ManagementKOGAN PAGE LTD45,01€
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