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Consumer Behaviour
Applications In Marketing
language: english
Publisher:
SAGE PUBLICATIONS LTD, December of 2021 ‧
see product details
SYNOPSIS
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781529730838 |
| Publisher: | SAGE PUBLICATIONS LTD |
| Release Date: | December of 2021 |
| Language: | English |
| Dimensions: | 189 x 233 x 18 mm |
| Cover: | Softcover |
| Pages: | 376 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781529730838 |
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