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Consumer Behaviour

Applications In Marketing

by Malcolm Wright, Jaywant Singh, Marc Vanhuele e Robert East
language: english
Publisher: SAGE PUBLICATIONS LTD, December of 2021 ‧
246,04€
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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Consumer Behaviour

Applications In Marketing

by Malcolm Wright, Jaywant Singh, Marc Vanhuele e Robert East

Property Description
ISBN: 9781529730845
Publisher: SAGE PUBLICATIONS LTD
Release Date: December of 2021
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Hardcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529730845