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Brands And Consumers

A Research Overview

by Jaywant (Kingston University, Uk) Singh e Benedetta Crisafulli
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2022 ‧
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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Brands And Consumers

A Research Overview

by Jaywant (Kingston University, Uk) Singh e Benedetta Crisafulli

Property Description
ISBN: 9781138326897
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2022
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 122
Format: Book
Collection: State Of The Art In Business Research
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781138326897