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Instructor'S Manual To H2h Marketing Case Studies eBook
Teach Human-To-Human Marketing Effectively
idioma: inglês
Editor:
Springer Nature Switzerland, fevereiro de 2024 ‧
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59,62€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031490057 |
| Editor: | Springer Nature Switzerland |
| Data de Lançamento: | fevereiro de 2024 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Springer Business Cases |
| Classificação Temática: |
eBooks em Inglês
>
Gestão
>
Marketing
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9783031490057 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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