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B2b Brand Management
idioma: inglês
Editor:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, fevereiro de 2010 ‧
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67,58€
10% DESCONTO
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SINOPSE
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783642064708 |
| Editor: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Data de Lançamento: | fevereiro de 2010 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 357 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9783642064708 |