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Marketing Cases From Emerging Multinational Enterprises (Emnes)
National Brands Asserting Themselves On The Global Stage
idioma: inglês
Editor:
Springer International Publishing AG, dezembro de 2024 ‧
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243,32€
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SINOPSE
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031633935 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | dezembro de 2024 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 435 |
| Tipo de produto: | Livro |
| Coleção: | Springer Business Cases |
| Classificação Temática: |
Livros em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
|
| EAN: | 9783031633935 |
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