Advertising Account Planning
New Strategies In The Digital Landscape
Livro
eBook
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING PLC, Janeiro de 2025 ‧
ver detalhes do produto
79,08€
10% DESCONTO
IMEDIATO
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
portes grátis
Venda o seu livro
SINOPSE
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781538192467 |
| Editor: | BLOOMSBURY PUBLISHING PLC |
| Data de Lançamento: | Janeiro de 2025 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 216 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781538192467 |