Building Customer-Brand Relationships
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, abril de 2009 ‧
ver detalhes do produto
89,21€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780765617996 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | abril de 2009 |
| Idioma: | Inglês |
| Dimensões: | 178 x 251 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 368 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
|
| EAN: | 9780765617996 |