Advertising Account Planning
New Strategies In The Digital Landscape
Livro
eBook
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING PLC, Janeiro de 2025 ‧
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30,42€
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SINOPSE
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781538192863 |
| Editor: | BLOOMSBURY PUBLISHING PLC |
| Data de Lançamento: | Janeiro de 2025 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 216 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Marketing
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| EAN: | 9781538192863 |