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Advertising Account Planning eBook
New Strategies In The Digital Landscape
Livro
eBook
idioma: inglês
Editor:
Bloomsbury Publishing (USA), fevereiro de 2025 ‧
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26,83€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781538192870 |
| Editor: | Bloomsbury Publishing (USA) |
| Data de Lançamento: | fevereiro de 2025 |
| Idioma: | Inglês |
| Páginas: | 216 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Marketing
|
| EAN: | 9781538192870 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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33,80€portes grátis -
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Advertising Account Planning30%BLOOMSBURY PUBLISHING PLC23,66€
33,80€portes grátis -
Advertising Account Planning30%BLOOMSBURY PUBLISHING PLC61,51€
87,87€portes grátis
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Advertising Account Planning30%BLOOMSBURY PUBLISHING PLC23,66€
33,80€portes grátis -
Advertising Account Planning30%BLOOMSBURY PUBLISHING PLC61,51€
87,87€portes grátis