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ENGLISH

Internationalization Of Luxury Fashion Firms - Examining The Business Models Of Smes

by Andrea Runfola, Matilde Milanesi e Simone Guercini

162,21€ + 10% CARD

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 Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
ENGLISH

Sustainable Luxury - An International Perspective

211,34€ + 10% CARD

 ?This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia.
ENGLISH

Sustainable Luxury - An International Perspective

216,29€ + 10% CARD

free shipping

 ?This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia.
ENGLISH

Internationalization Of Luxury Fashion Firms - Examining The Business Models Of Smes

by Andrea Runfola, Matilde Milanesi e Simone Guercini

158,34€ + 10% CARD

 Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
ENGLISH

Digitalization In The Luxury Fashion Industry - Strategic Branding For Millennial Consumers

by Anna Cabigiosu

148,70€ + 10% CARD

free shipping

 The luxury fashion industry is one of the best performing and fastest growing industries in todayâ€™s business landscape, and is set to continue expanding over the next years.
ENGLISH

Understanding Luxury Fashion - From Emotions To Brand Building

202,77€ + 10% CARD

free shipping

 Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.
ENGLISH

The Value Of Luxury - An Emerging Perspective

by Beata Stepien

162,21€ + 10% CARD

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 While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.
ENGLISH

Modeling And Optimization In Green Logistics

162,21€ + 10% CARD

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 The contributed chapters consider operating models with important ecological, economic, and social objectives. The content will be valuable for researchers and postgraduate students in computer science, information technology, industrial engineering, and applied mathematics.
ENGLISH

Internationalization Of Luxury Fashion Firms - Examining The Business Models Of Smes

by Andrea Runfola, Matilde Milanesi e Simone Guercini

162,21€ + 10% CARD

free shipping

 Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
ENGLISH

The Value Of Luxury - An Emerging Perspective

by Beata Stepien

162,21€ + 10% CARD

free shipping

 While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.
ENGLISH

Rethinking Luxury Fashion - The Role Of Cultural Intelligence In Creative Strategy

by Thomai Serdari

86,11€ + 10% CARD

 Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
ENGLISH

Value Of Luxury - An Emerging Perspective

by Beata Stepien

158,34€ + 10% CARD

 While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.
ENGLISH

Digitalization In The Luxury Fashion Industry - Strategic Branding For Millennial Consumers

by Anna Cabigiosu

145,09€ + 10% CARD

 The luxury fashion industry is one of the best performing and fastest growing industries in todayâ€™s business landscape, and is set to continue expanding over the next years.
ENGLISH

Digitalization In The Luxury Fashion Industry - Strategic Branding For Millennial Consumers

by Anna Cabigiosu

148,70€ + 10% CARD

free shipping

 The luxury fashion industry is one of the best performing and fastest growing industries in todayâ€™s business landscape, and is set to continue expanding over the next years.
ENGLISH

Narrative Politics In Public Policy - Legalizing Cannabis

by Hugh T. Miller

67,58€ + 10% CARD

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 This book draws on examples from cannabis policy discourse and elsewhere to illustrate how individuals come to subscribe to a particular policy narrative;
ENGLISH

Rethinking Luxury Fashion - The Role Of Cultural Intelligence In Creative Strategy

by Thomai Serdari

87,86€ + 10% CARD

free shipping

 Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
ENGLISH

Screen Media For Arab And European Children - Policy And Production Encounters In The Multiplatform Era

by Jeanette Steemers e Naomi Sakr

67,58€ + 10% CARD

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 This book addresses gaps in our understanding of processes that underpin the making and circulation of children's screen contents across the Arab region and Europe.
ENGLISH

Post-Truth And The Mediation Of Reality - New Conjunctures

135,18€ + 10% CARD

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 Our contemporary moment is preoccupied with arbitrating â€˜realityâ€™. Building on Hallâ€™s understanding of â€˜conjunctureâ€™ as a way of grasping moments within hegemonic struggle, the essays suggest that the current moment requires a revitalization of the concept of conjuncture.
ENGLISH

The Flow Of Organizational Culture - New Thinking And Theory For Better Understanding And Process

by Jim Macqueen

148,70€ + 10% CARD

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 The author shows that most existing definitions of organizational culture are inadequate and argues that organizational culture is socially constructed, building on Schein's idea that culture emerges as a dynamic response to problem solving by the organizationâ€™s members.
ENGLISH

Understanding Luxury Fashion - From Emotions To Brand Building

202,77€ + 10% CARD

free shipping

 Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.
ENGLISH

Vintage Luxury Fashion - Exploring The Rise Of The Secondhand Clothing Trade

202,77€ + 10% CARD

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 Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.
ENGLISH

Interpretations Of Luxury - Exploring The Consumer Perspective

by Linda Lisa Maria Turunen

175,73€ + 10% CARD

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 Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term â€˜luxuryâ€™ in todayâ€™s world.
ENGLISH

New Luxury Management - Creating And Managing Sustainable Value Across The Organization

135,18€ + 10% CARD

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 Presenting a vision of the luxury sector and its management, this edited book describes â€œthe new luxuryâ€ through a comprehensive view of the value chain, from concept to market.
ENGLISH

Sustainable Luxury Brands - Evidence From Research And Implications For Managers

by Cesare Amatulli, Gianluigi Guido, Matteo De Angelis e Michele Costabile

175,73€ + 10% CARD

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 Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
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