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Rethinking Luxury Fashion

The Role Of Cultural Intelligence In Creative Strategy

by Thomai Serdari
language: english
Publisher: Springer Nature Switzerland AG, September of 2020 ‧
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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

Rethinking Luxury Fashion

The Role Of Cultural Intelligence In Creative Strategy

by Thomai Serdari

Property Description
ISBN: 9783030453008
Publisher: Springer Nature Switzerland AG
Release Date: September of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 191
Format: Book
Collection: Palgrave Advances In Luxury
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783030453008

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