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The Value Of Luxury

An Emerging Perspective

by Beata Stepien
language: english
Publisher: Springer Nature Switzerland AG, October of 2021 ‧
162,21€
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While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

The Value Of Luxury

An Emerging Perspective

by Beata Stepien

Property Description
ISBN: 9783030512200
Publisher: Springer Nature Switzerland AG
Release Date: October of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 431
Format: Book
Collection: Palgrave Advances In Luxury
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Psychology
EAN: 9783030512200

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