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Digitalization In The Luxury Fashion Industry

Strategic Branding For Millennial Consumers

by Anna Cabigiosu
language: english
Publisher: Springer Nature Switzerland AG, July of 2020 ‧
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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.

Digitalization In The Luxury Fashion Industry

Strategic Branding For Millennial Consumers

by Anna Cabigiosu

Property Description
ISBN: 9783030488093
Publisher: Springer Nature Switzerland AG
Release Date: July of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 249
Format: Book
Collection: Palgrave Advances In Luxury
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Psychology
EAN: 9783030488093

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