Capa do artigo Value Of Luxury
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Value Of Luxury eBook

An Emerging Perspective

by Beata Stepien
language: english
Publisher: Springer International Publishing, October of 2020 ‧
158,34€
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While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

Value Of Luxury

An Emerging Perspective

by Beata Stepien

Property Description
ISBN: 9783030512187
Publisher: Springer International Publishing
Release Date: October of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Palgrave Advances In Luxury
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783030512187
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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