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ENGLISH

Digital Dawn In Adland - Transforming Australian Agencies

by Robert (Rmit, Australia) Crawford

56,77€ + 10% CARD

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 A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
ENGLISH

A History Of American Consumption - Threads Of Meaning, Gender, And Resistance

by Terrence (California State University, Long Beach, Usa) Witkowski

63,53€ + 10% CARD

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 A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
ENGLISH

On The Origins Of Self-Service

by Franck (University Of Toulouse, France) Cochoy

60,82€ + 10% CARD

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 Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in
ENGLISH

The Foundations Of Marketing Practice - A History Of Book Marketing In Germany

by Ronald Fullerton

60,82€ + 10% CARD

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 During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishersâ€™ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources
ENGLISH

Foundations Of Marketing Thought - The Influence Of The German Historical School

by D.G. Brian (Quinnipiac University, Usa) Jones e Mark (University Of Durham, Uk) Tadajewski

63,53€ + 10% CARD

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 This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how
ENGLISH

Managing The Marketplace - Reinventing Shopping Centres In Post-War Australia

by Matthew Bailey

60,82€ + 10% CARD

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 This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
ENGLISH

Digital Dawn In Adland - Transforming Australian Agencies

by Robert Crawford

55,64€ + 10% CARD

 A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
ENGLISH

Digital Dawn In Adland - Transforming Australian Agencies

by Robert Crawford

55,64€ + 10% CARD

 A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
ENGLISH

Digital Dawn In Adland - Transforming Australian Agencies

by Robert (Rmit, Australia) Crawford

209,54€ + 10% CARD

free shipping

 A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
ENGLISH

Managing The Marketplace - Reinventing Shopping Centres In Post-War Australia

by Matthew Bailey

59,61€ + 10% CARD

 This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
ENGLISH

Managing The Marketplace - Reinventing Shopping Centres In Post-War Australia

by Matthew Bailey

59,61€ + 10% CARD

 This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
ENGLISH

Managing The Marketplace - Reinventing Shopping Centres In Post-War Australia

by Matthew Bailey

209,54€ + 10% CARD

free shipping

 This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
ENGLISH

Foundations Of Marketing Thought - The Influence Of The German Historical School

by D.G. Brian Jones e Mark Tadajewski

62,26€ + 10% CARD

 The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
ENGLISH

Foundations Of Marketing Thought - The Influence Of The German Historical School

by D.G. Brian Jones e Mark Tadajewski

62,26€ + 10% CARD

 The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
ENGLISH

History Of American Consumption - Threads Of Meaning, Gender, And Resistance

by Terrence Witkowski

62,26€ + 10% CARD

 A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
ENGLISH

A History Of American Consumption - Threads Of Meaning, Gender, And Resistance

by Terrence (California State University, Long Beach, Usa) Witkowski

209,54€ + 10% CARD

free shipping

 A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
ENGLISH

Pioneering African-American Women In The Advertising Business - Biographies Of Mad Black Women

by Judy Davis

54,31€ + 10% CARD

 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession.Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
ENGLISH

Foundations Of Marketing Practice - A History Of Book Marketing In Germany

by Ronald Fullerton

59,61€ + 10% CARD

 Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
ENGLISH

Foundations Of Marketing Practice - A History Of Book Marketing In Germany

by Ronald Fullerton

59,61€ + 10% CARD

 Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
ENGLISH

Peacekeeping In Africa - The Evolving Security Architecture

71,64€ + 10% CARD

free shipping

 This book provides a comprehensive analysis of peacekeeping in Africa and aims to present and analyse the various evolutions and challenges that peacekeeping operations face on the African continent.
ENGLISH

On The Origins Of Self-Service

by Franck Cochoy

59,61€ + 10% CARD

 Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.
ENGLISH

On The Origins Of Self-Service

by Franck Cochoy

59,61€ + 10% CARD

 Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.
ENGLISH

Foundations Of Marketing Thought - The Influence Of The German Historical School

by D.G. Brian (Quinnipiac University, Usa) Jones e Mark (University Of Durham, Uk) Tadajewski

209,54€ + 10% CARD

free shipping
ENGLISH

Pioneering African-American Women In The Advertising Business - Biographies Of Mad Black Women

by Judy (Department Of Marketing, East Michigan University, Usa) Davis

55,42€ + 10% CARD

free shipping
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