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Digital Dawn In Adland eBook

Transforming Australian Agencies

by Robert Crawford
language: english
Publisher: TAYLOR & FRANCIS, June of 2021 ‧
55,64€
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Ebook for ADE
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

Digital Dawn In Adland

Transforming Australian Agencies

by Robert Crawford

Property Description
ISBN: 9780429686016
Publisher: TAYLOR & FRANCIS
Release Date: June of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Studies In The History Of Marketing
Categories: eBooks in English > History > General History
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780429686016

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