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Digital Dawn In Adland

Transforming Australian Agencies

by Robert (Rmit, Australia) Crawford
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2023 ‧
56,77€
45,42€
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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

Digital Dawn In Adland

Transforming Australian Agencies

by Robert (Rmit, Australia) Crawford

Property Description
ISBN: 9781032016634
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2023
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 166
Format: Book
Collection: Routledge Studies In The History Of Marketing
Categories: Books in English > History > General History
Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781032016634