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Foundations Of Marketing Thought

The Influence Of The German Historical School

by Mark (University Of Durham, Uk) Tadajewski e D.G. Brian (Quinnipiac University, Usa) Jones
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2019 ‧
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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

Foundations Of Marketing Thought

The Influence Of The German Historical School

by Mark (University Of Durham, Uk) Tadajewski e D.G. Brian (Quinnipiac University, Usa) Jones

Property Description
ISBN: 9780367876272
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 214
Format: Book
Collection: Routledge Studies In The History Of Marketing
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9780367876272