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The Foundations Of Marketing Practice

A History Of Book Marketing In Germany

by Ronald Fullerton
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2019 ‧
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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

The Foundations Of Marketing Practice

A History Of Book Marketing In Germany

by Ronald Fullerton

Property Description
ISBN: 9780367871529
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 202
Format: Book
Collection: Routledge Studies In The History Of Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367871529