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The New Strategic Brand Management

Advanced Insights And Strategic Thinking

by Jean-Noel Kapferer
language: english
Publisher: KOGAN PAGE LTD, January of 2012 ‧
63,53€
44,47€
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Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

The New Strategic Brand Management

Advanced Insights And Strategic Thinking

by Jean-Noel Kapferer

Property Description
ISBN: 9780749465155
Publisher: KOGAN PAGE LTD
Release Date: January of 2012
Language: English
Dimensions: 188 x 245 x 28 mm
Cover: Softcover
Pages: 512
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780749465155

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