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How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2b And Luxury Brands

by Bryon (Director, Director, Ehrenberg Bass Institute) Sharp
language: english
Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA, September of 2021 ‧
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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2b And Luxury Brands

by Bryon (Director, Director, Ehrenberg Bass Institute) Sharp

Property Description
ISBN: 9780190330026
Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA
Release Date: September of 2021
Language: English
Dimensions: 161 x 234 x 18 mm
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9780190330026

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