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Kapferer On Luxury

How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noel Kapferer
language: english
Publisher: KOGAN PAGE LTD, March of 2016 ‧
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Kapferer On Luxury

How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noel Kapferer

Property Description
ISBN: 9780749479121
Publisher: KOGAN PAGE LTD
Release Date: March of 2016
Language: English
Dimensions: 156 x 234 x 14 mm
Cover: Hardcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Management > Advertising
Books in English > Others
EAN: 9780749479121